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By analysing the essential characteristics of the Chalice and thus its DNA, a base code was constructed to guide the family evolution of the sibling brands.

Final family design and realigned branding


The Journey


The new Stella Artois glassware was lauded by AB InBev and customers alike. The campaign for Cidre was of significant success notably led by the Wim Wenders produced advertising campaign.

Animated expression of the Chalice DNA


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