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Dcode Design is the portfolio website of multi-disciplined, international industrial designer Jonathan Stewart. dcode-design.com www.dcode-design.com dcode-design design industrial design
When JAC Automotive decided to expand their business into the family vehicle sector, the company opened a new automotive studio in Milan, Italy. As the studio began defining its design strategy, internal exercises began in a marketing and brand analysis of the competitor market. I was approached to provide material to aid an internal workshop on surfacing language in the European market. Two fictional vehicles were conceived to describe how established manufacturers used design language to distinguish and identify their brand.
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